Jellycat is on a roll once again, and this time it has traded pastries and produce for one of Australia’s favourite cuisines.

The beloved British soft toy brand has officially launched its highly anticipated Sushi collection, and it is already making waves across TikTok thanks to its irresistibly cute designs.

Known for turning everyday food into collectible plush toys complete with cheeky smiles and dangling corduroy legs, Jellycat has built a cult following that stretches well beyond the nursery.

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Adults, collectors and gift shoppers have all embraced the brand’s whimsical Amuseables range, with new releases frequently selling out shortly after launch.

Now, the latest capsule is serving up a delicious menu of sushi-inspired characters that are almost too cute to handle.

Leading the collection is the Amuseable Soyella Edamame Bean $47.95, Amuseable Codhi California Roll $49.29, Amuseable Coneroi Temaki $ 62.42, and Amuseable Hosomaki Bag Charm, $54.22, letting collectors take their sushi obsession wherever they go, available from JellyCat and MEEQ.

Collectors are racing to snap up Jellycat’s latest food-inspired plushies before they sell out. Credit: Jellycat

The collection has already attracted plenty of attention online, with TikTok users sharing unboxing videos, collection displays and wish lists as the plushies continue to rack up views.

Jellycat launches have become social media events in their own right, with many collectors setting reminders to shop new releases before they disappear.

The brand’s food-inspired Amuseables collection has become one of its biggest success stories, transforming everything from vegetables to baked goods into sought-after keepsakes.

Whether you’re gifting or collecting, Jellycat’s viral Sushi collection is the cutest thing on the menu this season. Credit: Jellycat

Whether they’re decorating bookshelves, brightening office desks or becoming the centrepiece of gift hampers, the playful designs have become collectibles for all ages.

If sushi is not your flavour, there are still plenty more Amuseables to feast your eyes on.

Jellycat favourites

David Jones stocks a range of Jellycat favourites that have developed loyal followings of their own.

The Amuseables Pair of Olives, $92.99, delivers twice the fun, making it a playful addition for anyone who loves entertaining or Mediterranean-inspired décor.

Coffee lovers can carry their caffeine obsession everywhere with the Amuseables Perkle Coffee Shoulder Bag, $89.99, a practical accessory with a healthy dose of personality.

Cheese lovers have not been forgotten either, thanks to the delightfully squishy Amuseables Mozzarella, $54.99, while breakfast fans can start every morning with the buttery-looking Amuseables Croissant Small, $54.99.

The internet is obsessed with Jellycat’s plushies and more food amusables are available to shop at David Jones. Credit: Jellycat

Part of Jellycat’s appeal is that every character feels full of personality.

Rather than creating ordinary plush toys, the brand has built a world where everyday foods become lovable companions, giving collectors another reason to keep coming back for the next release.

With the Sushi collection now available to shop, it is another reminder that the biggest trend in soft toys is showing no signs of slowing down.

Jellycat has launched its adorable new Sushi collection, featuring smiling plush sushi rolls, edamame and bag charms that are already going viral on TikTok. Credit: TikTok

Whether you’re shopping for a child, searching for the perfect gift or adding another smiling foodie to your own growing collection, this latest drop is soy much fun, rolls effortlessly into the Amuseables family and is already shaping up to be another viral hit.