There’s no denying how there has been a rise in sustainability awareness in recent years, with Aussies searching for sustainable packaging, reusable items and eco-friendly finds.

From chic resuable tote bags to sustainable kitchen items, stats show that sustainability remains an important value for shoppers.

As more cult brands make eco-friendly decisions with their wrapping, Australia’s number one auto-dish brand has unveiled new recyclable paper-based packaging.

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Finish, a go-to for shoppers across the globe on the hunt for high-quality dish washing tablets and liquid, just revealed a whole new look.

After more than four years of research and over 55 production trials, the sustainable packaging fully meets Aussie recycling requirements — and looks just as sleek as Finish’s iconic look.

With 75 per cent less plastic packaging, Finish is promoting “real change, not just clean dishes”.

Finish just unveiled recyclable paper-based packaging. Credit: Finish

Spotted on the shelves at groceries across Australia, the new packaging marks a significant step for Finish.

“We are immensely proud of what this innovation represents - not just for Finish, but for the entire homecare category,” says Malgorzata Herman, R&D Packaging Innovation Manager at Reckitt.

“Despite the many scientific and technical challenges, we encountered, our teams remained committed. Today, we deliver a paper-based solution that protects the product, protects performance, and supports consumers in making more sustainable choices.

“This is a true testament to perseverance, partnership, and our commitment to driving meaningful environmental progress.”

Now the brand is on a mission to reduce plastic use and create even more sustainable packaging across its range.

It’s the same best-selling formula - just with eco-friendly packaging. Credit: Finish

The arrival of sustainable packaging also coincides with a brand-new tablet formulation across Finish’s Ultimate plus range.

Designed to tackle even the most stubborn stains, it saves on cleaning time (and effort), with zero pre-rinse required.

Now available at Coles and Woolies, savvy shoppers can now get their hands on the best-selling range, with fully recycled packaging (excluding the zipper).

To recycle, simply tear of the plastic zipper strip along the dotted line before placing the bag in your paper recycling.